Actually, when beginners create a WordPress website, they don’t know how to rank a website in Google. There are many methods by which we can make your WordPress website visible in Google search. So to rank a WordPress website in Google search, you need to learn about WordPress SEO, only then will your website start appearing in Google. So in this article you will get to see WordPress SEO tips by which you can grow your WordPress website well.
How to Rank WordPress Website into Google Search
Your WordPress website needs to be SEO, only then will your website start appearing and ranking in Google search. Now there are two types of SEO, on-page SEO and off-page SEO. Ranking of a website depends on both these SEOs. If you learn SEO techniques, then you can easily rank any website in Google search. First of all, you have to add your website to Google Search Console, you will see its process below. On-page SEO is the easiest, but to do off-page SEO, you will have to work a little harder.
What is Off-Page SEO and On-Page SEO?
On-Page SEO: In on-page SEO, we have to put some accurate information in our website, which helps the website to be searched in Google. Such as writing the article in a unique way, using title and heading tags correctly, creating tags and categories, making the URL SEO friendly and many more such things come under on-page SEO. Image SEO and proper use of keywords are also important parts of on-page SEO.
Off-Page SEO: In Off-Page SEO, we have to link our WordPress website to other platforms, which creates backlinks for our website and helps the website to rank. Off-Page SEO also includes social media promotion of the website, we can also do email marketing, and we can also write guest posts. This is how Off-Page SEO is done.
Apart from this, we also have to register our website in search engine sites for better results. By registering our website in search engines, there are more chances of our website appearing in search results. We can analyze it using the Google Analytics tool.
How to add a WordPress Website to Google Search Console
To add a WordPress website to Google Search Console, it is very important to follow all the steps given below. As soon as your website gets verified in Google Search Console, the Google Search Console bots crawl your site in the Google database through sitemaps. Now your site will start appearing in Google search.
Step 1: Search “Google Search Console” in Google like this and open the first website & click on the “Start Now” button.
Step 2: Select the mail ID from which you want to open the Google Search Console account
Step 3: Then you will get two options: URL prefix and Domain. In the URL prefix, copy and paste the URL of the website and then click on the continue button.
Step 4: Then you will get 5 options to verify ownership. Select the easiest option, “Html Tag” and copy the meta tag.
Step 5: After copying meta tags, log in to WordPress admin and follow this path. “Appearance > Theme File Editor > Theme File (Right Sidebar) > Theme Header (header.php)“.
Step 6: Open header.php file and paste the copied meta tag between <head>“Paste Meta Tag Between”</head> and click on the “Update File” button.
Step 7: Then go to Google Search Console and click on the Verify button and wait, after a while you will see the message “Ownership verified“. Then you have to add the website’s sitemap.
Step 8: To add a sitemap, you will see the sitemap option in the left sidebar of the console, go there and submit the sitemap.
If you are using the Rank Math or Yoast SEO plugin, then you don’t need to follow this method. You can directly go to that plugin and go to the “Webmaster Tool” option and paste the copied meta tag.
How to Write an SEO-Friendly Article in WordPress 2025?
Before writing SEO-friendly articles in WordPress, you will have to do SEO of the WordPress site yourself. In SEO of WordPress site, it is mandatory to do basic settings like site title, taglines, description, permalink format, meta tags, date time, country, etc.
- First of all, you have to find unique content. After getting the content, search for its related keywords that do not have much traffic. The content should be completely original, all the information should be mentioned correctly and the content should have at least 600+ words.
- Make sure to use focus keywords in the structure of article writing, such as title, heading tags (H1 to H6), URLs, paragraphs and it is also very important to include the table of content in the article.
- Write a very strong first paragraph of the article using the focus keyword. This greatly increases the chances of your article getting ranked. Make sure to use internal links and external links in the article.
- Try to write the article in as simple a language as possible, if you want, you can take help from any tool. Do not write too long paragraphs; if there are short paragraphs, then visitors will show interest in reading. Try to use primary keywords in headings.
How to do image SEO in WordPress?
Image SEO is just as important as content because when a user searches for an image in a search engine and your image appears in the search result, he can visit your site by clicking on that image. Image optimization or image SEO increases traffic to your site. Now, to do this, follow the tips given below.
- Try to keep the size of all images in WordPress articles under 100kb. Create WordPress post images in 1200 * 630 pixels resolution.
- Convert all images to webP format. Images in this format load fast, due to which the speed of the website increases and this is a good thing for SEO.
- Before uploading an image on WordPress, rename the image and add the focus keyword related to your content.
- After uploading the image in WordPress, you have to write the sentence using the focus keyword in the “Alternative Text”.
- You can write “Title” related to the content, or you can keep the one that comes by default.
- In the “Caption” you need to describe the image using the primary keyword.
- In “Description” you can use image-related keywords. Writing a description is optional but if you have content, then you can write it in the description.
By following these methods, you can do good image SEO on your website. You can bold the captions inside the article so that the chances of the image getting highlighted are higher.
Conclusion:
So by using all these methods, you can easily rank your WordPress website in Google search. Doing SEO in WordPress is quite easy but you cannot learn without practice. First of all, you have to become an expert in keyword research, then you will be called a good SEO expert. Understanding the difference between on-page SEO and off-page SEO and working in that direction will lead you to success.
